Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a
public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a
Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
The Role
As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals. You will work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.
What You'll DoOversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customersOwn strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PROpen to contributing new ideas campaigns and program approaches to break into new and competitive marketsWrite on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversionWork closely with sales teams to craft account-level marketing plans for top strategic accountsUnderstand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasingManage relevant agencies and 3rd parties in the execution of programsWork cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programsTrack and measure all marketing programs and optimize resources against objectives and budgetRequirements5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutionsAbility to turn vision into strategy and a marketing planExperience running demand gen campaigns and customer campaignsIntegrated marketing program planning, execution, and reporting experienceProven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketingSelf-motivated, innovative, collaborative, creative, and analyticalExperience managing quarterly and annual program budgetsExperience in vendor management and negotiatingHands-on experience using CRM and marketing automation systemsStrong project management skills; excellent attention to detailExcellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaignsProven ability to excel in a fast-paced environment is extremely importantStrong team player with a positive attitudeBachelor’s degree required#LI-Remote
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at
talent_accommodations@veeva.com.
