The Associate Director of Consumer Marketing will actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support Rinvoq’s Rheumatoid Arthritis and Giant Cell Arteritis consumer commercial objectives. The Associate Director will partner with key cross functional partners (marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels. This individual will also lead work with our strategic agency of record, and extended agency network. The Associate Director serves as the patient, brand, and product subject matter expert for consumer marketing within the Rheumatology organization.

The Associate Director works closely with multiple commercial operations teams to ensure success in the development of strategy, creative, and execution plans including tactics, value propositions, positioning, segmentation, strategy and omni channel strategy, creative development, media planning, and measurement/analytics performance and optimizations. Internally, the Associate Director fosters positive working relationships, is responsible for directly leading at least one marketing manager and is highly collaborative with the Integrated Brand Team. Externally, the Associate Director works with various agency partners to successfully lead consumer strategy and execution. The Associate Director must demonstrate the ability to lead without authority while building a collaborative, integrated commercial brand team.

Key Job Responsibilities:

• Lead the continued evolution of the consumer strategic and tactical plan development for the Rinvoq RA and GCA indications
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
• Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, Digital Media, Mobile, and Video including broadcast TV
• Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material
• Provide leadership, direction, and development for direct reports
• Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis
• Lead competitive assessment and implications that are relevant for specific indications and our patients
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objectives
• Develop content for and present to executive leadership 
• Help patients better manage their conditions through improved patient experiences 
• Grow brand/product penetration, share, awareness and requests
• Effectively track and manage the marketing budget
• Consistently execute multiple marketing projects in a timely manner