Sr. Manager, Public Relations and Communications at AbbVie - Shanghai, Shanghai

Brand & Product Communications Support
• Support brand communications across AA portfolio , with a focus on post-approval and launch phases, ensuring alignment with brand strategy and corporate positioning.
• Partner closely with Brand, Medical, and Commercial teams to develop PR narratives and external communication materials that reflect both scientific credibility and aesthetic sensibility.
• Ensure brand-related PR activities uphold Allergan Aesthetics’ standards of science-based communication, ethical conduct, and brand excellence.

Corporate PR & Reputation Management
• Support corporate-level PR initiatives that enhance Allergan Aesthetics’ reputation with external stakeholders.
• Work in collaboration with Government Affairs and the commercial team from the public hospital sector to ensure alignment on messaging related to corporate presence, industry engagement, and policy-sensitive topics.
• Contribute to building a consistent and credible corporate image across industry, business, and selected mainstream media.

PR Strategy Support & Strategic Thinking
• Partner with the PR Head to shape, refine, and elevate PR strategy, incorporating insights from the regulatory, policy, and medical environment.
• Apply strategic judgment to ensure PR initiatives appropriately balance brand objectives, scientific rigor, and corporate reputation considerations.

Media Relations & Agency Management
• Build and maintain effective relationships with industry, business, and relevant mainstream media.
• Manage PR agencies to ensure strategic alignment and high-quality execution.
• Drive increased share of voice and positive visibility through proactive media engagement.

Issue & Crisis Communications Support
• Support issue management and crisis communications, including media monitoring, message development, and response coordination.
• Work closely with Medical, Government Affairs, Legal, Compliance, and International/ Global teams during sensitive situations.

Work on cutting-edge sports data and analytics. Join a team that's revolutionizing how we understand sports performance with AI and machine learning.

Remote FriendlyCompetitive SalaryBiotech

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