Supporting the New Indications Lead, International Marketing, this position actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support HCP Promo for RINVOQ new indications in Rheumatology. As HCP Marketing Manager New Indications, this position collaborates and engages with a matrixed team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and learning.

Learn more about what it takes in this role below!

Key Responsibilities Include:

• Participate in International cross functional team and work closely with affiliates to generate effective tactics and competitive readiness plans for launch indication.
• Ensure go-to-market models’ application to support different country-archetypes for successful launch.
• This individual will also lead work with our multiple agencies.
• Effectively monitors KPIs, trackers and define action plans.
• Demonstrates customer-centricity approach knowledge, and ability to promote on omnichannel marketing approach.
• Partner with training teams to ensure effective integration of HCP promotional tools into training programs, driving pull-through and field adoption of key marketing materials and tactics.
• Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build an effective launch plan.
• Effectively directs research team efforts in primary research projects and understands the healthcare business environment including international markets and payers, distribution channels, and pricing strategies.
• Monitors and leads international marketing programs and activities within budgeted constraints while understanding the fundamental aspects of portfolio performance.
• Ensures that regulatory and compliance guidelines are followed.