Join AbbVie as our Senior Brand Manager in Haematology!

Are you a strategic Brand Manager seeking an opportunity to drive meaningful change?

As a Senior Brand Manager you will develop and execute the commercial go-to market strategy to support the overall objectives for the Haematology franchise while leading the comprehension of stakeholder experience insights across the Brand and In- Field Teams.

In addition, you will develop the stakeholder journey to focus the Brand Team on the delivery of patient-centric strategies and effectively manage commercial aspects for the division to achieve maximum sales & margin.

Key Responsibilities:

• Own and lead the go-to market commercial brand strategy
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive closed loop Marketing engagement
• Be responsible for segmenting the market, selecting optimal target audiences, and positioning effectively for the target segment
• Apply market dynamics to analyse the product forecast (financial & patient potential)
• Create high-impact promotional campaigns that support strategic objectives which are based on deep customer insights, and executed to brand excellence standards
• Secure input and cross stakeholder viewpoints to develop a robust and accurate stakeholder journey; propose strategic objectives for the Brand Team review based on stakeholder journey findings and challenge and critique Brand Team strategies to ensure patient-centricity
• Lead the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives
• Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives
• Ensure Brand Team Members contribute to the development of the Brand strategy through the planning process in line with the strategy defined by the Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives
• Ensure timely product performance reporting through monthly report to relevant channels