Introduction

• Pfizer is seeking a pragmatic, knowledgeable and forward-thinking Omnichannel Content Design & Digitalization to bring engagement campaigns to life in Italy. You will be responsible for overseeing and managing all aspects of our content creation with particular focus on digitalization approval and delivery.

• Working closely with local Marketers and Omnichannel Marketing team, you will combine creative intelligence, editorial precision, and GenAI fluency to digitalize approve and deliver messaging, visuals, and formats.

• The candidate will report to the Omnichannel Marketing Strategy Lead in the Country management organization and will be coordinated by the Content Excellence coordinator.

Why Patients Need You

• The candidate will report to the Omnichannel Marketing Strategy Lead in the Country management organization and will be coordinated by the Content Excellence coordinator.

Key Experience Offer of this Role

• Be part of CreateSmart, an extensive international program aiming to build in house capabilities to speed up content creation and approval also leveraging AI tools

• Join a local team of Omnichannel Content Design & Digitalization working in agile in synergy with local Omnichannel Project Managers

Primary Responsibilities

• Content digitalization/publishing on Content Management System

• Support the medical review approval workflow by creating projects, completing metadata, managing anchoring and all requirements

• UX design (email, website, etc.) in line with brand and compliance guidelines

• Graphic design for banners supporting marketing communications and paid media

• Video editing for video creation and adjustments

• Collaborate with Omnichannel Project Managers on editorial planning, ticketing, and delivery, ensuring production and approval SLAs

• Apply Content Excellence best practices and contribute to documenting learnings and local guidelines

• Leverage approved generative AI tools to accelerate production and adaptations, in compliance with company policies

What You Offer

Basic Qualifications:

• Leverage approved generative AI tools to accelerate production and adaptations, in compliance with company policies

·        Extensive experience 4-5 y in similar roles in a complex, cross-BU, regulated environment

·        Working knowledge of Italian Healthcare System is nice to have

Hard skills

• Advanced proficiency in CMS platforms and web components (eg Wordpress, Adobe Experience)

• Advanced proficiency in UX design tools (Figma, Adobe XD)

• Strong familiarity in CRM / Marketing Technology ecosystems (eg. Salesforce Marketing)

• Strong familiarity with approval workflows, including ticketing and workflow management

• Strong familiarity graphic proficiency in Adobe Creative Cloud (Photoshop, Illustrator, Premiere)

• Foundational skills in motion and video editing

• Ability to write and adapt non‑scientific copy aligned with key messages and brand narratives

• Strong familiarity with generative and workflows AI tools

Soft skills

• Strong attention to detail, content quality, and reusability.

• Results‑driven mindset with a focus on continuous improvement; ability to manage high volumes and tight deadlines.

• Cross‑functional collaboration with Marketing, Medical, Compliance, and Insights teams, supported by clear and effective communication.

• Curiosity for emerging technologies and a proactive approach to controlled experimentation

• Embeds compliance as part of the organizational culture

• Fluency in written and spoken English; Italian mother tongue

  
Work Location Assignment: Hybrid

Marketing and Market Research