This role can be hired as a Grade 18 or 19; candidate experience will determine grade

The Marketing Manager I/II, HCP Marketing, will support the ongoing commercialization and growth by supporting HCP promotional strategy and execution across various channels. This role partners closely with cross-functional stakeholders—including Medical Affairs, Regulatory, Legal, Sales, Field Operations, Analytics and Performance Excellence (APEX), and agency partners—to deliver aligned, compliant, and impactful HCP marketing materials.

The ideal candidate brings strong strategic thinking, analytical rigor, and executional discipline, with the ability to collaborate effectively in a highly matrixed, regulated environment. This role ensures consistent pull-through of brand strategy across HCP promotion and aligned Peer-to-Peer (P2P) education initiatives.

Key Responsibilities:

HCP Promotional Strategy & Execution

• Lead the development, optimization, and lifecycle management of core HCP promotional assets, including ISAs, derivative materials, field aids, leave-behinds, digital selling tools, and peer‑to‑peer program content.
• Ensure consistent pull-through of HCP brand strategy across all promotional channels and touchpoints.
• Shepherd new clinical and commercial data through the Consistent with FDA-required Labeling (CFL) process for approved promotional use.
• Identify innovative opportunities to differentiate the brand and enhance HCP education and engagement.

HCP → P2P Strategic Pull‑Through

• Serve as the primary HCP marketing liaison to the P2P AMM team, providing strategic direction and insights.
• Translate HCP strategy and customer insights into actionable guidance for P2P execution.
• Ensure alignment between HCP and P2P initiatives while maintaining compliance standards.

Sales Training & Field Enablement

• Partner with Sales Training to develop and deliver training content for POAs, national sales meetings, and ongoing field education.
• Collaborate with Sales Leadership to deliver high-quality, field-ready materials supporting effective customer engagement.

Cross‑Functional Leadership & Customer Insights

• Build deep expertise in Parkinson’s Disease, the competitive landscape, and brand strategy.
• Partner with APEX, Patient Services, and field teams to apply customer insights to message optimization.
• Coordinate agencies and vendors while managing budgets to plan.

Compliance & Operational Excellence

• Ensure compliance with AbbVie policies, industry regulations, and legal requirements.
• Demonstrate strong project management and executional discipline.