Leads the development and execution of marketing strategies for both healthcare provider (HCP) promotion and patient marketing initiatives for ELAHERE. Provides strategic leadership and fosters cross-functional collaboration across the enterprise. Leverages data, analytics, and a strategic mindset to drive both HCP engagement and patient awareness/activation. Demonstrates strong P&L ownership. Orchestrates work across internal teams and external agencies/partners with an integrated approach to execution of tactics.       

1. Vision and Strategy: Owns and sets the vision for HCP promotion and patient marketing strategies, portfolio plans, and resource allocation. Aligns overall strategy to enterprise objectives, ensuring a cohesive 'One AbbVie' approach.

2. Leadership: Sets direction and priorities for HCP and patient marketing. Influences and aligns internal stakeholders (medical, regulatory, commercial, field teams, training) and agency partners. Coaches and develops direct and extended teams in both HCP and patient engagement tactics. Represent the Marketing Team perspective on internal cross-functional teams.

3. Action and Accountability: Develops, implements, and monitors marketing brand and tactical plans for HCP and patient segments using established frameworks. Ensures campaign effectiveness and compliance with promotion regulations. Own congress strategy and execution.

4. HCP and Patient Market Awareness: Continuously evaluates HCP prescribing behavior, patient needs, and market dynamics to optimize strategic direction and tactical delivery. Leverages insights to inform strategies for both audiences.

5. Strategic Impact: Adjusts tactics and business plans to deliver financial, share, and engagement objectives, driving brand growth across all stages of the product lifecycle.

6. Stakeholder Collaboration: Partners with medical, regulatory, Precision Medicine, Medical Expert Engagement Marketers (MEEMs), market access, field sales, advocacy, Congress planners and external agencies to ensure seamless integration of HCP and patient marketing efforts. Close collaboration with the Director of NPP/OmniChannel/Strategy to ensure alignment on overall strategy, messaging and coordinated rollout of field tools.

7. Analytics and Reporting: Utilizes data and analytics to measure ROI, optimize campaigns, and inform future marketing investments for HCP and patient segments.

8. Compliance and Best Practices: Maintains compliance with industry guidelines for both HCP and patient marketing. Promotes and implements best practices, elevating the team’s expertise in compliant marketing. Partner with Legal and OEC as needed for planning and executional direction.

9. Resource Management: Oversees budget, vendor management, and agency relationships tied to HCP and patient marketing activities.

10. Innovation: Work with OmniChannel partner to explore the use of new channels, digital solutions, and leading-edge approaches to improve HCP engagement and patient activation.