Lead, develop, and execute marketing strategies for a diverse portfolio spanning plastics and general surgery, targeting hospital, ASC (Ambulatory Surgery Center), and clinic environments. Oversee the full lifecycle management of five leading brands in their respective categories along with medical education and drive the success of upcoming product launches. Establish strong cross-functional partnerships and take an active role in both upstream business and product strategy. Cultivate meaningful relationships with internal teams and customers while continuously expanding market and competitive landscape insights. Champion change to ensure long-term sustainability and growth of the organization.

Key Responsibilities:

• Develop and execute multi-year brand strategies in collaboration with Medical Affairs, R&D, Operations, Sales, Upstream Commercial, and Finance.

• Build and sustain cross-functional partnerships to ensure integrated execution of marketing initiatives.

• Develop comprehensive marketing plans encompassing clinic, hospital, and direct-to-consumer (DTC) segments and Social-driven revenue within plastics and general surgery. 

• Lead, mentor, and manage a team of seven brand marketers, driving alignment with business objectives and fostering professional growth.

• Oversee the Medical Education department (12 team members), advancing initiatives that deliver training to over 1,500 residents, fellows, and surgeons per year, and ensuring educational programs proactively support clinician engagement and product adoption.

• Oversee all aspects of upstream marketing (market analysis, segmentation, portfolio strategy, product development) and downstream marketing (launch planning, demand generation, customer engagement).

• Drive brand strategy and activations across multiple channels to strengthen market positioning and enhance the customer experience.

• Develop and nurture relationships with key opinion leaders (KOLs), hospital administrators, device partners, and external agencies to amplify brand influence.

• Analyze market trends, competitive activity, and customer insights to identify opportunities and proactively mitigate risks.

• Manage marketing budgets, resource allocation, and track ROI for campaigns and strategic initiatives.

• Ensure compliance with all regulatory, legal, and ethical standards in marketing activities. • Report on team performance, marketing KPIs, and strategic progress to executive leadership.