This role is field-based, and candidates should live within a reasonable distance from a primary city. Talent will be hired at a level commensurate with experience.

The Customer Development Manager (CDM) is a key member of brand strategic marketing. The CDM is the primary point of contact for AbbVie Eye Care’s Anterior Segment Marketing brand teams within an assigned geographical region, interacting with KOLs for the purpose of gathering on-label insight aligned to company strategic plans for a specific therapeutic area. Additionally, they partner with franchise marketing leads and field leaders to help develop regional commercial marketing plans where needed, along with help to ensure/monitor execution is consistent with regional/national strategy.

PRIMARY RESPONSIBILITIES:

Thought Leader Engagement and Development

• Interact with Ophthalmology and Optometry regional/local KOLs, emerging leaders, and state/local society leadership within assigned region to provide in-depth insights to Integrated Brand Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization and tactic development to drive brand performance
• Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement

Peer to Peer Support

• Identify and recruit faculty and attendees for national series rollout and speaker training
• Consult with HCP’s on peer to peer content development
• Provide training on HCP led slide deck content, updates, and how content aligns to brand strategy
• Uncover regional speaker program opportunities based on local market dynamics, provide guidance on speaker selection and content to align speaker to local audience

State/Regional Conference Engagement

• Lead engagement to identify and maximize sponsorship opportunities across relevant Optometry and Ophthalmology state associations and other conferences within assigned region in alignment with marketing strategies to highlight AbbVie’s Eye Care Portfolio
• Identify key KOL’s for regional and state conference product theaters
• Coordinate execution of all conference elements across appropriate internal stakeholders and agency support

Marketing Initiatives

• Marketing lead for field competitive insights for the assigned region to help inform strategy and business planning for Anterior Segment IBTs
• Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation  
• Responsible for understanding a specific geographical area’s market drivers, competitive landscape, and provider dynamics

SCOPE and KEY SKILLS:

• Must be able to manage effective written and oral communications with KOLs, including the ability to confidently represent and protect AbbVie’s interests during interactions and/or collaborations with external stakeholders.
• Ability to translate market trends, insights and competitive practices to draw key business opportunities and uses them to help develop strategic and tactical plans
• Maintains a working knowledge of industry information sources
• Strong collaboration and team orientation, with experience accomplishing results while influencing without authority
• Effectively track and manage the marketing budget. Manages conventions, speaker programs, and meetings within assigned budget.
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Always mindful of and adheres to regulatory and compliance guidelines
• Understanding of attributes of other AbbVie internal functional areas and impact of relevant decisions