PURPOSE STATEMENT 

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

MAJOR RESPONSIBILITIES:
 

• Deliver sales performance and relevant Brand Key Performance Indicators (KPIs) in order to meet or exceed district sales plan within expense budgets.
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to develop a robust and localized brand plan. Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
• Ensure district priorities, activities and engagement plans are aligned with brand strategy and national strategic priorities to optimize strategic momentum and drive brand success. Guide the design and implementation of all marketing activities. Monitor and consolidate the outcomes of regional engagement and account plans to feed the brand planning process and to anticipate market needs and/or changes.
• Professionally manage cross functional cooperation, lead, manage and coordinate effective multidisciplinary In Field Teams (including Key Account Management) and ensure strategic and tactical alignment between In Field and Brand Team activities including timely and qualitative market intelligence information flow between In Field, Brand Teams and Sales Function in order to optimize brand strategy and its execution.
• Proactively and continuously aspire to serve key stakeholder needs, expectations and challenges, building trusted key stakeholder relationships.
• Optimize resource utilization by leading, developing and coaching Sales Team performance including setting sales targets and incentive schemes, managing Sales Force Management Systems and KPIs in order to continuously improve district sales performance. Ensure regular updates on Sales Team skills in terms of medical, technical and special in-field knowledge areas.