The Associate Director (AD) for RINVOQ AD (atopic dermatitis) will be responsible for key strategic initiatives for the brand including the annual strategic and tactical planning, competitive preparedness and field response, ad board planning and execution, and brand support for the Digital Lab to ensure the successful positioning to drive brand performance. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful go-to-market strategy to address the evolving competitive landscape and unique dynamics in the Dermatology market. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to marketing tactics. Partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics to drive the RINVOQ AD business.

This individual will report to the Director of HCP Marketing, RINVOQ AD.

Job Description – The responsibilities of this role are listed below but may shift based on business needs.

• SP2 and Tactical Plan Partnership – This individual will support the development of the annual strategic and tactical planning process for RINVOQ AD, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
• Customer Engagement – This individual will serve as the liaison between the Strategic Marketing team and brand team to lead the process to gain customer insights via consultancy, ad boards, and at key Congresses via CBICs.
• Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will ensure successful competitive positioning of RINVOQ across strategic fronts, key stakeholders and patient types (MD/Dos & Advanced Practice Practitioners).
• Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, professional tactics to support competitive education and response for the field team (i.e., ISA development, response handling, competitive workshops and field preparedness).
• Strategic Communication and Performance Updates – This individual will support ongoing or ad hoc performance updates to internal leadership (i.e., earning call process, ELT support) in partnership with the RINVOQ leadership team.
• Finance – This individual will oversee the budget for personal and non-personal promotion items related to internal and external agency costs.