Reporting to the Director of Venclexta/Venclyxto CLL/MCL, International Marketing, this position supports the development and execution of the marketing strategies and tactics at the International, Areas, and Country-Affiliate level.
The position involves heavy collaboration within a matrixed team, including but not limited to: market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.
Key Responsibilities Include:
- Leads cross functional team and International affiliates to generate effective brand strategies and competitive readiness plans that deliver business results
- Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans
- Effectively directs research team efforts in primary research projects and understands the healthcare business environment including familiarity with International markets and payers, distribution channels, and pricing strategies
- Experience in the analysis of financial and market results to optimize business plans; ability to assist in the development of financial plans (Annual plans and LRP)
- Monitors and leads International marketing programs and activities within budgeted constraints while understanding the fundamental aspects of financial performance
- Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel)
- Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment
- Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics
- Effectively leads projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments
- Ensures that regulatory and compliance guidelines are followed
Basic:
- Outstanding interpersonal skills and the ability to work in a fast paced environment
- This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners
- Proven expertise in interpersonal change management & culture change strongly preferred
- Strong business writing and oral communication skills with experience in presentation development are required
- Outstanding social skills with emphasis on leadership, relationship development and influence skills
- Strong attention to detail - ensures accuracy of communications
- Skilled at planning, project management, time management, communicating, decision-making, organizational relations
- Achieve results through people (matrix organization)
- Ability to engage with and motivate Area and Affiliate Brand Team leaders
- Willingness to travel at least 15%